The state of B2B brand building 2022

Agency The Transmission provides key insights into the opinions, challenges, and priorities of 500 B2B brand marketers across the world.
  • For too long, businesses have struggled to connect their brand to their revenue engine and have frequently ignored the impact of brand on demand or sales performance.
  • Research reveals that brand building is firmly back on the B2B boardroom agenda.
  • Of the organisations surveyed in this report, 61% say brand is now considered a strategic business priority for their CEO and board members.
  • As a result, financial investment in brand building programmes is expected to accelerate over the coming fiscal year....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands