The state of alcohol: The highs without the lows

This article looks at evolving trends in the alcohol industry, which is shifting towards healthier alternatives.

Our collective history with alcohol

Throughout history, we have used alcohol to shed the armour of our inhibitions and encourage deeper and more authentic interaction. It is no coincidence that alcohol features prominently in celebrations, rites of passage, and casual meet-ups around the globe. Its inebriating effects can make the world feel less daunting – a place where we feel at ease and more open to forging connections. In moderation, it provides a temporary refuge from the pressures of everyday life, fostering a sense of camaraderie and shared experience.

The rise of “no and low”

However, recently a new...

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