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The state of advertising identity

Ian Hocking

Considers the various post-cookie advertising identity solutions available to marketers.
  • Personalisation
  • Data management
  • Data protection & privacy
  • Customer centricity
  • Data-driven targeting

The future of identity

This article is part of a series of articles from the WARC Guide to the future of identity. Read more.

The right to privacy is an ethics question for the advertising industry that should lead any conversation on identity and its ability...

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