The sourcing challenge - Remedying the differences due to multiple online panel sources
Brian Fine, Con Menictas, Paul Wang
An earlier presentation by the authors at the ESOMAR 2006 Panel Conference identified that a hidden bias exists as a result of respondents belonging to multiple online panels.
The sourcing challenge – Remedying the differences due to multiple online panel sources
Brian Fine, Con Menictas and Paul WangUniversity of Technology, Sydney (UTS), Australia
INTRODUCTION
Since the Internet was accepted as a way of life for consumers...