The Sony Ericsson FanWalk 2008

Sony Ericsson faced stiff competition in the area of MP3 players, so to sell its Walkman phones, it appealed to young music fanatics.

The Sony Ericsson FanWalk 2008



Category: Communications/UtilitiesCountry where program ran: Selected European sell marketsDate program started/ended: August - October/November 2008

Product Description:Sony Ericsson Walkman" phones are one category within the whole mobile range. The hand-sets are music on the go - the way you like, move and groove. Plus it's a device that's more than a phone, it's a MP3-Player at the same time. Thanks to the great heritage of Sony Walkman" the joint venture Sony Ericsson puts crystal clear audio experience, music related features and time-tested usability into a mobile...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands