The softer intrusion of print

Erwin Ephron

Erwin Ephron contends that growing commercial avoidance (via TiVo, PVR etc.) does not threaten mass media.

The Softer Intrusion of Print

Erwin Ephron

In the past an article on consumer response to advertising would describe how advertising works. Today it more likely describes how it does not. The most carefully monitored response to advertising right now is...

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