The Social Media Leap: Integrating social media into marketing strategy

This presentation documents ‘current practice’ in terms of social media integration into marketing strategy based on a quantitative survey of over 240 organisations.

The Social Media Leap: Integrating social media into marketing strategy

Karen Nelson-Field and Gavin Klose


The concept of six degrees of separation is now three

The rate of exponential growth in social media surpasses that of any media to date. Facebook alone, in one year, added over 200 million users (Qualman 2009). As at July 2010, from its humble beginnings only five years ago, it claims 500 million unique users. The numbers of unique users across all online social networks is estimated to climb to a staggering 1.971 billion by 2015 (Nuttney 2010) – that’s close to...

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