The single consumer

This paper profiles the single consumer and investigates how single consumers differ from their married counterparts on a series of marketing-specific psychographic variables.

The Single Consumer

Naveen DonthuGeorgia State UniversityandDavid I. GillilandColorado State University

There are currently over 82 million unmarried adults living in the Unites States, which represents more single adults as a percentage of the population...

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