The siamese twins take a bath

Auto industry executive Lee Iacocca discusses challenges to the industry in this speech to the 4A's (the American Association of Advertising Agencies) 1972 Annual Meeting.

The siamese twins take a bath

Lee IacoccaFord

Seven years ago. I spoke to the Eastern Annual Conference on the subject of “The Four Freedoms of Advertising.” As I remember, I sort of left my listeners with the impression that – shoulder to shoulder – the...

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