The shopper's mind

Dorothy Minkus-McKenna, Samuel Rabino, Hollis Ashman and Howard R. Moskswitz

Creating an experience or an emotional connection with the customer requires that the marketer or retailer first understand that this experience or emotional connection is not the same for every customer.

Brand loyalty
Purchase behaviour
Customer relationship management
POP & in-store
Strategy

The Shopper's Mind

What communications are needed to create a 'Destination Shopping' experience?

Hollis Ashman The Understanding & Insight GroupSamuel Rabino Northeastern UniversityDorothy Minkus-McKenna Berkeley CollegeHoward R. MoskowitzMoskowitz Jacobs...

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