The shopper's mind
Dorothy Minkus-McKenna, Samuel Rabino, Hollis Ashman and Howard R. Moskswitz
Creating an experience or an emotional connection with the customer requires that the marketer or retailer first understand that this experience or emotional connection is not the same for every customer.
The Shopper's Mind
What communications are needed to create a 'Destination
Shopping' experience?
Hollis Ashman
The Understanding & Insight GroupSamuel Rabino
Northeastern UniversityDorothy Minkus-McKenna
Berkeley CollegeHoward R. MoskowitzMoskowitz Jacobs...