The Shock of the New: The Technological Revolution in Qualitative Marketing Research

In the last decade there have been a number of potentially significant technological innovations in qualitative marketing research.

The Shock of the New: The Technological Revolution in Qualitative Marketing Research

Andy BarkerBJM Research & Consultancy Ltd., U.K. andClive NancarrowC + PJ Nancarrow, U.K.

DEFINING INNOVATION AND ITS IMPORTANCE

Defining innovation

It is interesting...