The shape of attention: Mining gold from individual level attention viewing patterns

Amplified Intelligence has identified six ‘shapes’ of attention based on clusters of viewing behaviour.

Amplified Intelligence has been proving the value of attention as a measure of quality reach for the past five years. Here we take a deeper dive into our large set of data to understand not just ‘what’ humans are watching, but ‘how’ they are watching. We put attention time under the microscope and find that human behaviour at the individual level reveals more attention gold.

This is not a story about attention and non-attention. It is a story about the complex interplay between passive and active attention. It is about the insight that sits at the core of truly granular...

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Insights Team
Bray Leino

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