The Seven Seas Broadcast Sponsorship of Channel 4's Countdown

The generally accepted definition of a Super brand, is one that is either; most closely associated with the category in which it operates - for example Andrex and the toilet paper market, or, responsible for creating a new category - for example; Caffrey's and the premium ale market.
Agency: Advertising PrinciplesAuthors: Ben Leonard

The Seven Seas Broadcast Sponsorship of Channel 4's Countdown

Background

Seven Seas not only built the Cod Liver Oil market, but has always maintained a brand leadership position, despite competitive...