The secret of my success: Examining the winning marketing strategy that’s fueling high-growth DTC brands

The Video Advertising Bureau

Direct-to-consumer brands are disrupting categories and their innovative marketing approach is making them among the fastest growing brands around.
  • This guide shows how the marketing strategy of these brands is driving their business.
  • Through analysis and case studies of 30 of the fastest-growing brands across over 20 categories such as travel, men’s health, home goods & services, apparel & accessories, real estate and beauty, insights include...
  • How a total audience marketing approach, from creative and brand messaging to an innovative buying strategy, is fueling their growth.
  • How hot brands such as hims, Babbel, MVMT, Wayfair and Away are using their TV campaigns to swell their customer base, drive website traffic and increase revenue.
  • Clear proof to show clients and...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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