The search for a new media model: it might be search

Joe Mandese

In his regular report of the U.S. media scene, Joe Mandese reflects on the success of Google's market capitalisation and asks whether the old media model (characterised by the simultaneous rush for the U.S.

The Search for a New Media Model: It Might be Search

Joe Mandese

It is july/august 2005, but in some ways it is feeling a lot like the summer of 1999 all over again. Thinkabout it. Internet companies are once again reaping market values that far exceed those of the biggest and most established media players. By early June, Google's stock price had set a new high, giving the online search company a capitalisation greater than Time Warner, the largest media company in the world in terms of actual revenues. Actually, Google's market cap made it bigger than General Motors,...

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