The Scotsman - Tactically Applying the Art of Strategy

Petra Cuthbert

In 2004 The Scotsman implemented a long-term strategy to reverse a decline in sales, which was following a market trend.
Agency: Citigate SmartsAuthor: Petra Cuthbert

The Scotsman - Tactically Applying the Art of Strategy

BACKGROUND

It's fair to say that the newspaper industry is going through tough times, particularly at the quality end of the market. Sales have been drifting...

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