The science of brands

This paper explores whether there are any guiding reasons for the loss of heart that seems to have afflicted Marketing and its various sub-disciplines over the last few years.

The Science Of The Brands

Alchemy, Advertising and Accountancy

Anthony Tasgal Freelance Hyphenate

Thesis

What I want to explore here is whether there are any guiding reasons for the loss of heart that seems to have afflicted Marketing and its various subdisciplines over...