The Samaritans

Elaine Pettifer

Campaign in 1998-9 by Ogilvy & Mather for the Samaritans. Objective: to overcome resistance to calling the Samaritans amongst those most at risk.
Agency: Ogilvy & MatherAuthor: Elaine Pettifer

The Samaritans

Making a Dialogue Possible

 

INTRODUCTION

Suicide is everybodys business. Every year in the UK there are at least 100,000 suicide attempts and over 5,900 recorded suicides every five minutes someone is trying to kill themselves and, every 90 minutes, somebody succeeds. For everyone who takes, or tries to take, their own life, there are hundreds around them who are affected their family, friends, colleagues.

It is also estimated that 6070% of adults will suffer at some point in their lives from debilitating depression or anxiety and that...

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