The Samaritans

Campaign in 1998-9 by Ogilvy & Mather for the Samaritans. Objective: to overcome resistance to calling the Samaritans amongst those most at risk.
Agency: Ogilvy & MatherAuthor: Elaine Pettifer

The Samaritans

Making a Dialogue Possible

 

INTRODUCTION

Suicide is everybodys business. Every year in the UK there are at least 100,000 suicide attempts and over 5,900 recorded suicides every five minutes...