The Salvation Army - Winter campaign 1998/99-2002/03

All charities need to be sure that their advertising monies are deployed wisely. This case for the Salvation Army really sets the benchmark for best practice.
Agency: Target Direct Authors: Julius Wolff-Ingham and Stephen Pidgeon

The Salvation Army

Winter campaign 1998/99-2002/03

INTRODUCTION

For many years The Salvation Army's winter campaign has been the focus of the charity's efforts to raise money and find...