The Salvation Army - Winter campaign 1998/99-2002/03

Julius Wolff-Ingham and Stephen Pidgeon

All charities need to be sure that their advertising monies are deployed wisely. This case for the Salvation Army really sets the benchmark for best practice.
Agency: Target Direct Authors: Julius Wolff-Ingham and Stephen Pidgeon

The Salvation Army

Winter campaign 1998/99-2002/03

INTRODUCTION

For many years The Salvation Army's winter campaign has been the focus of the charity's efforts to raise money and find...

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