The rules of engagement: mission possible

'Engagement', comprising the linking of consumers, context and content, is the hot topic in advertising circles.

The Rules of Engagement: Mission Possible

Shula Bigman

During a session focused on engagement in Manhattan last September, media guru Erwin Ephron asked 'Engagement? What is it? Is it a ring?'

Yes, Erwin. Engagement is a ring. A ring that attracts a user...