The Royal Navy: MyNavy – the employee empowerment tool

The Royal Navy, the UK's maritime warfare force, boosted employee satisfaction by launching an app that evolves with their career and an experience map to highlight services that would better serve them.

The Navy wanted to improve employee satisfaction and retention; personnel were leaving prematurely.

Strategy

Great State researched what it's like to serve in the Navy, identifying the processes causing frustration and anxiety. Paper-based systems were...

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