The Royal National Institute of Blind People (RNIB): The power of archetypes – how cultural insights transformed RNIB

Versiti, the consultancy brand, helped to transform RNIB by refocusing the corporate strategy and brand logo in the UK.

Summary

Versiti approached RNIB in 2019 to help them understand how public attitudes impact on the life chances of blind and partially-sighted (BPS) people. We assumed that public attitudes would reflect widely shared cultural beliefs about blindness and dis