The Royal Horticultural Society: Grow your iPhone application

In a bid to broaden its appeal beyond a loyal audience of women aged 50 years old and over, The Royal Horticultural Society wanted to reach a younger, digitally-literate demographic.

The Royal Horticultural Society: Grow your iPhone application


CLIENT • The Royal Horticultural Society

THE TEAM • Alex Wright, Matthew Curtis, Chris Walker, Will Richards, Karl Littardi, Carl Berisford-Murray.

WHAT IS WONDERFUL ABOUT THIS WORK? • We reached out to a new urban, affluent, iPhone-toting audience with the RHS's unrivalled gardening expertise, with a simple Grow Your Own application. We got 200,000 downloads in 60 days, and came number one in the AppStore “Lifestyle ” apps chart and ninth overall.

OBJECTIVES• Test whether a published app from the RHS would reach and resonate...

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