The role of South America in the Genius Loci Lab

This paper examines the future of South America, its relation with youth culture and the implications for marketing and strategies that can be adopted in the international market.

The Role Of South America In The Genius Loci Lab

Francesco Morace Director, Future Concept Lab, Italy.

INTRODUCTION: CREATIVE POLLINATION AND GLOBALIZATION -THE HUMMING BIRD STRATEGY

One of the most significant and profound dynamics involved in the current...