The role of shopping mission in retail customer segmentation
Ondřej Sokol and Vladimír Holý
In retailing, it is important to understand customer behavior and determine customer value. A useful tool to achieve such goals is the cluster analysis of transaction data.
Introduction
Retail chains have a huge amount of sales data available. An analysis of these data strives to understand customer behavior and determine customer valueto increase profits. The information about customers can be utilized in various areas such...
