The role of niches and elites in TV audience fragmentation

The paper describes a preliminary approach to understanding the dynamics of niche viewing populations and their role in supporting multiple viewing options within an increasingly fragmented television landscape.

The Role Of Niches And Elites In TV Audience Fragmentation

A preliminary case study

David LeRoyTRAC Media Services andStacey Lynn KoernerInitiative Media

The litany about fragmenting TV audience, especially in the United States, is by now quite familiar. Each...