The role of niches and elites in TV audience fragmentation
David J. LeRoy and Stacey Lynn Koerner
The paper describes a preliminary approach to understanding the dynamics of niche viewing populations and their role in supporting multiple viewing options within an increasingly fragmented television landscape.
The
Role Of Niches And Elites
In TV Audience
Fragmentation
A
preliminary case study
David
LeRoyTRAC Media Services
andStacey Lynn KoernerInitiative Media
The
litany about fragmenting
TV audience, especially
in the United States, is
by now quite familiar.
Each...
