The Role of Flow in Web Site Effectiveness

Web sites are based on information and communication technologies that enable easy, rapid interactions between consumers and advertisers and thus represent more durable and common communication activity.

The Role of Flow in Web Site Effectiveness

Maria Sicilia and Salvador RuizUniversity of Murcia, Spain


In recent years, the great impact of the Internet has just continued to grow (Macias 2003; McMillan and Hwang 2002; Sheehan and Doherty...

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