The role of broadcast in the media mix of 2003

The author considers the future of network broadcast TV in the U.S. from the perspective of the media planner/buyer.

The Role of Broadcast in the Media Mix of 2003

O. Andrew JungKellogg's

Emerging technologies – Is the future now?

Emerging technologies are not going away, despite Jamie Kellner's efforts and many people's hopes. Video-on-demand capabilities are...