The Role of Broadcast in the Media Mix of 2003
O. Andrew JungKellogg's
Emerging technologies – Is the future now?
Emerging technologies are not going away, despite Jamie Kellner's efforts and many people's hopes. Video-on-demand capabilities are...
The role of broadcast in the media mix of 2003
The author considers the future of network broadcast TV in the U.S. from the perspective of the media planner/buyer.
