The Role of Advertising in Word of Mouth
Ed Keller and Brad FayThe Keller Fay Group
INTRODUCTION
One of the seminal studies in mass communications was conducted in 1944 by Columbia University Professor Paul Lazarsfeld. “The Decatur Study,” as it...
Ed Keller and Brad FayThe Keller Fay Group
INTRODUCTION
One of the seminal studies in mass communications was conducted in 1944 by Columbia University Professor Paul Lazarsfeld. “The Decatur Study,” as it...
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