The ROI ratio

The authors recently analyzed the audience delivery patterns of sixty different media schedules each comprising three media elements - one primetime network television program, one national consumer magazine and one national consumer website.

The ROI Ratio

Assessing individual media impact on cross-media advertising campaigns

Craig GugelOptimedia International U.S, Inc. andCheryl Idell Intermedia Advertising Group, Inc.

The ROI Ratio: Assessing Individual Media Impact on Cross-Media Advertising...