The road to finding the right celebrity: How Matthew McConaughey and Lincoln got hitched

Many celebrity endorsements run the risk of being perceived by consumers as insincere or generic; luxury car brand Lincoln sidestepped this possibility by selecting a figure who fit their unique culture and philosophy.

This article is part of the July 2022 WARC Spotlight US series, “Consumers drive automotive toward change.” Read more

“I’ve been drivin’ Lincolns long before anyone paid me to drive ‘em…”

When Matthew McConaughey first showed up in Lincoln ads and uttered...