The Risks and Benefits of Audits of Quality. What We Have Learned after Experience in Latin America

Vera Lucia Marchesi and Ana Lucia D'Imperio Lima

This document analyzes the components of a system created when a quality audit of TAM services is requested, pointing out the benefits that arise when there is a correct determination of its scope and rules, a common objective between clients and suppliers and a clear definition of the roles played by each party.

The Risks and Benefits of Audits of Quality

What We Have Learned After Several Years of Experience in Latin America

Ana Lucia D'Imperio LimaandVera Lucia Marchesi IBOPE Media Information, Brazil

INTRODUCTION

Credibility is the main asset of a research company, whichever area of activity it deals with. Decisions involving several million dollars are taken as a result of the information made available by the research companies and it is natural that the clients, as well as the companies themselves, should be permanently worried about the quality of the data produced.

No other research product has more direct...

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