The rise of media auditing

Richard and Pamela Shain, founders of the U.S. based Performance Analysis Group explain why financially oriented media auditing is rapidly becoming an important feature of the U.S.

The Rise Of Media Auditing

Richard Shain and Pamela Shain Performance Analysis Group

As US television advertising budgets have grown steadily over the years, so has the volume of errors in advertising plan implementation. In 2002 alone, 8%...