The Rise of Business Blogging

Describes how the weblog (blogging) is becoming an important marketing tool. Microsoft’s image has improved (after a sever battering) largely as a result of unofficial corporate blogging.

The Rise of Business Blogging

Steve RubelCooperKatz & Company

Despite its long history of innovation and track record for producing one product marketing success after another, by the turn of the century Microsoft had developed a negative reputation....

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