The Rise of Advertising

This 2003 4A's (the American Association of Advertising Agencies) speech from Bob Schmetterer (president/coo of Havas, chairman/ceo of Euro RSCG Worldwide) argues for the ad industry to redefine and reimagine itself in the wake of the digital revolution.

The Rise of Advertising

Bob SchmettererHavas and Euro RSCG Worldwide

They say advertising is dead, outdated, outmoded

They say advertising is out-of-step with today's businesses and today's economy.

The industry, they say, insists on throwing time and money...

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