The return of the Captain: How reinventing an icon grew Birds Eye Fish Fingers

Birds Eye, a frozen food brand, returned to growth in the UK by reimagining its iconic Captain figure for today’s consumers to increase brand relevance and salience.

Campaign details

Brand: Birds Eye Advertiser: Nomad Foods Entrants: Zenith and Grey London Principal authors: Richard Kirk, Zenith; Daniel Sherrard, Grey Contributing authors: Richard Clay, Zenith; Matthew Gladstone, Grey; Steve Challouma, Nomad Foods

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