The retail shake up in Asia

Helen Passingham-Hughes and Laurent Zeller

For years, Asian trade lagged behind other continents in modernising its mass distribution channels. Until recently strong traditional distribution channels marked the Asian retail sector.

The Retail Shake Up In Asia

From Asian brand consumers to western chain store shoppers

Laurent ZellerTaylor Nelson Sofres and Helen Passingham-HughesTaylor Nelson Sofres

INTRODUCTION

For years, the Asian trade lagged behind the other continents in modernising...

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