The retail rollercoaster: Riding the ups and downs of today’s omni-channel shopper landscape

Alison Chaltas, Manuel Garcia-Garcia, Geeta Lobo and Punit Mittal

Ipsos, the market research agency, explored key observations of the retail sector during the pandemic in India.

A tipping point

We used to say that retail was going through unprecedented times of change, but now it feels as though we have moved from a ride on the teacups to a full-scale rollercoaster. Shoppers and retailers alike have been dealing with new dynamics throughout the pandemic. Indeed, shopping is one of the everyday activities that has been turned upside down by Covid- 19, and retail was one of the most disrupted sectors. While it is important to recognise the magnitude of the changes we are seeing, and will continue to see in the future, it is important not...

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