The retail rollercoaster: Riding the ups and downs of today’s omni-channel shopper landscape

Ipsos, the market research agency, explored key observations of the retail sector during the pandemic in India.

A tipping point

We used to say that retail was going through unprecedented times of change, but now it feels as though we have moved from a ride on the teacups to a full-scale rollercoaster. Shoppers and retailers alike have been dealing with new dynamics...