The research industry's waning relationship with the respondent

This quantitative study of 802 survey responders and non-responders from around the world examines the general public's acceptance of survey research.

The research industry's waning relationship with the respondent

Why fewer people are taking part in surveys and what we can do

William MacElroyPresident, Modalis Research Technologies, Inc.; and President, Interactive Marketing Research Organization (IMRO),...

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