The Research Industry Needs to Embrace Radical Change in Order to Thrive and Survive in the Digital Era

Tom Woodnutt and Richard Owen

This paper recommends that market researchers take on the role of providing brand touchpoints, aggregating information from customer relationship management initiatives as well as from traditional marketing and research projects.

The Research Industry Needs to Embrace Radical Change in Order to Thrive and Survive in the Digital Era

Tom Woodnutt and Richard OwenHall & Partners

ABSTRACT

The research industry needs to evolve in order to weather the digital storm of change that threatens...

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