The relevance of quality standards for international online access panels

Early initiatives of many industry bodies (ESOMAR, MRS, ADM, SYNTEC, MOA) have proactively taken initiatives to formulate guidelines for online research.

The relevance of quality standards for international online access panels

A.J. OlivierEFAMRO, Netherlands

INTRODUCTION

Access panels are being used more and more often as a data collection method. This goes for both internet-based surveys as well as for...