The relevance of quality standards for international online access panels

A.J. Olivier

Early initiatives of many industry bodies (ESOMAR, MRS, ADM, SYNTEC, MOA) have proactively taken initiatives to formulate guidelines for online research.

The relevance of quality standards for international online access panels

A.J. OlivierEFAMRO, Netherlands

INTRODUCTION

Access panels are being used more and more often as a data collection method. This goes for both internet-based surveys as well as for surveys conducted by more traditional means. The advantages of using the internet for communication with respondents are such that the use of online access panels is set to increase considerably in the years ahead. At this moment the estimates are that in the United States, 23% of the 2003 market research dollars were spent on conducting online surveys. In early 2005...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands