The Relationship of Motivators, Needs, and Involvement Factors to Preferences for Military Recruitment Slogans

This study examined whether individuals with preferences for certain military recruitment slogans can be identified by characteristic factors for motivation, needs, and involvement.

The Relationship of Motivators, Needs, and Involvement Factors to Preferences for Military Recruitment Slogans

Sylvia A. MillerCameron UniversityM. Suzanne ClintonUniversity of Central Oklahoma College of Business AdministrationJohn P. CameyUniversity...
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