The relationship between corporate websites and brand equity: a conceptual framework and research agenda

Evmorfia Argyriou, Philip J. Kitchen and T.C Melewar

The internet has been credited as an important advertising and direct marketing channel, which has the potential to revolutionise the branding of products and services.
  

The relationship between corporate websites and brand equity - a conceptual framework and research agenda

Evmorfia ArgyriouUniversity of Warwick, Coventry, UK

Philip J. KitchenUniversity of Hull Business School, Hull, UK

T.C. MelewarBrunel Business...

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