The Recovery Consumer and Attitudes to Risk
J. Walker Smith & Crawford Hollingworth, The Futures Company
One lesson consumers have taken from this recession is how exposed they had become to risk.
In 2009 the global economy is expected to record its first contraction since World War Two and the International Labour Organisation estimates there could be 50m recession-related job losses worldwide.
The notion that modern economies can contain risk has been fatally undermined. Behaviour that once seemed smart and great value has been shown to produce unforeseen consequences for individuals, communities and the environment.
Consumers have suffered a traumatising...