The rebirth of advertising to build trust

The author contends that the public's perception of the honesty and trustworthiness of big business and advertisers has declined markedly in the last few years.

The Rebirth Of Advertising To Build Trust

Robert DuboffDecision Bowne Quest

A historically implicit attribute must now become an explicit goal of advertising. In the past, an advertised brand was trusted. In fact, branding itself has always had the...