The real usage of Neuro Linguistic Programming

Neil McPhee

While the use of NLP (Neuro Linguistic Programming) in research has been spoken about often, it has not been fully examined as a practical tool for decoding marketing problems and respondent responses to questions.

The real usage of Neuro Linguistic Programming

Neil McPheeNuance Research Ltd, United Kingdom

PREFACE

The use of NLP (Neuro Linguistic Programming) in research has been spoken about many times over the past 20 years or so, but never has it really been much examined as a really practical tool for decoding marketing problems and respondents' responses to questions. Rather it has been spoken about simplistically in terms of “creating rapport” and some basics of non-verbal communication.

It is apparent, though, that NLP has substantially more to offer than simply the creation of a more productive exchange between people, though...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands