The raison d’être and sustainability of quick commerce

Amaresh Godbole

Publicis Groupe’s Amaresh Godbole questions the need for quick commerce in India and whether it is an answer to a consumer requirement or a means of eliminating the competition.

This article is part of a Spotlight series on quick commerce in India. Read more

"The best minds of my generation are thinking about how to make people click ads." – Jeff Hammerbacher

This view by the former Facebook employee became one of the most profound...

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