The Raisin House: Sun-Maid growers of California, Sun-Maid raisins

Sun-Maid, a brand and cooperative of raisin growers, increased media attention on Halloween with ‘The Raisin House’.

Introduction

What's scarier than getting raisins on Halloween? Being the house that gives them out—and Sun-Maid isn't afraid to say it. In fact, last year it screamed it from the doorstep, the foyer, the balcony, the cellar, and the backyard of the Sun-Maid Raisin House, which we created to be the ultimate Trick-or-Treater's Nightmare.

Raisins are a popular snack among moms and kids year-round, but on October 31, that all changes. It's a bit like The Purge, only instead of consequence-free killing, the celebrants get to partake in guilt-free candy consumption.

Our Halloween strategy for Sun-Maid was to lean in...

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