What's scarier than getting raisins on Halloween? Being the house that gives them out—and Sun-Maid isn't afraid to say it. In fact, last year it screamed it from the doorstep, the foyer, the balcony, the cellar, and the backyard of the Sun-Maid Raisin House, which we created to be the ultimate Trick-or-Treater's Nightmare.
Raisins are a popular snack among moms and kids year-round, but on October 31, that all changes. It's a bit like The Purge, only instead of consequence-free killing, the celebrants get to partake in guilt-free candy consumption.
Our Halloween strategy for Sun-Maid was to lean in...