The Quiznos Master LLC: Baby Bob campaign

In 2005 Quiznos, a chain of sandwich shops with over 2,500 restaurants and $1 billion worth of sales, launched a new $60 million (approx £30 million in 2008) marketing campaign to expand into the fast-casual restaurant category.

The Quiznos Master LLC: Baby Bob campaign

Rayna Bailey

OVERVIEW

By the end of 2004, Quiznos, a chain of sub sandwich shops run by parent company Quiznos Master LLC, had grown to more than 2,500 restaurants and had hit the $1 billion sales mark. In addition,...

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