The quickest way from A to B can be the long way round

Obliquity by John Kay, which is yet to be published, is expected to be the book of the year and will herald a new approach to marketing.

The quickest way from A to B can be the long way round

Rory Sutherland

For me, one of the most important books to be published all year will be Obliquity by John Kay, the economist and Financial Timeswriter. I am sticking my neck out here since at the time...

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